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ANALYTICS & INSIGHTS
Sports Betting Snapshot
October 09, 2024
Six years since the U.S. Supreme Court's decision to legalize sports betting, the industry has surged with revenues projected to hit $23.8 billion by 2029. From mixed-martial arts to basketball, U.S. bettors are taking advantage of the convenience and real-time engagement technology offers. Explore the latest trends in our Sports Betting Snapshot and see how mobile apps and real-time data are transforming the game!
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Customer Experience Management
September 25, 2024
As competition for share-of-wallet grows across every sector, companies are competing for the overall experience a consumer has with their brand across multiple channels. In this issue of Data in Motion, we provide an overview of the growing importance of customer experience management and the impact it can have on lottery sales.
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pdf, 290 KB
ANALYTICS & INSIGHTS
Fiscal Year 2024 Terminal-Based Sales Summary
September 11, 2024
In our latest issue of Data in Motion, Scientific Games data analysts provide a fiscal year 2024 summary of U.S. terminal-based game sales, beginning with a snapshot of full-line lottery sales and gross gaming revenue.
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pdf, 475 KB
ANALYTICS & INSIGHTS
Fiscal Year 2024 Instant Scratch Game Sales Summary
August 28, 2024
How is the U.S. lottery market performing? Scientific Games Analytics & Insights team has prepared our bi-annual market summary. Take a look at the latest issue of Data in Motion to see how U.S. lottery revenues for instant games, terminal-based games and full-line are trending in fiscal year 2024.
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pdf, 404 KB
ANALYTICS & INSIGHTS
Price Point Role Testing Research
August 14, 2024
Lottery $1 and $2 scratch games continue to have loyal players and a role in the product portfolio. Just ask our Analytics & Insights experts Rob Thompson and Angela Saviano. Read a research report their team recently presented to North American lotteries in the latest issue of Data in Motion.
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pdf, 455 KB
ANALYTICS & INSIGHTS
The U.S. Consumer: A Snapshot
July 31, 2024
In the latest issue of Data in Motion, our Analytics & Insights experts share highlights on U.S. consumers to help lotteries make their products easier and more convenient to find and purchase.
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pdf, 463 KB